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Founded in 2009 by a trio of entrepreneurs, Golden Harper, Brian Beckstead and Jeremy Howlett, Altra’s original mission was to create shoes that put runners in a more natural running position. Altra focuses on wide toe-box, low heel-drop shoes. By widening the toe box, the Altra shoes allow the feet do what comes natural, but also can relieve pain from injuries caused in part by traditional pointed toe box running shoes. For example, runners and non-runners alike can get relief for painful foot conditions such as a Morton neuroma, a thickening of tissue around the nerves in the ball of the foot that occurs when the joints of the forefoot are pushed too closely together by traditional shoes’ narrow forefoot.